The 5 Sales Personas
A sales presentation is a challenging but necessary way of conducting business. Adapting them to these 5 types of sales personas is important.
After having analysed more than 400,000 sales presentations, we have made some exciting discoveries. They have helped our clients create content that performs well with all business profiles and buyer personas, and ultimately increase their sales and revenue.
In addition to reaching your potential business partners, you can’t lose sight of your product’s various buyer personas. This adds a level of complexity to your sales presentation.
The Hard Worker
The Lone Wolf
The Relationship Builder
The Problem Solver
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