The 5 Sales Personas
A sales presentation is a challenging but necessary way of conducting business. Adapting them to these 5 types of sales personas is important.
- Read time: 3 min
After having analysed more than 400,000 sales presentations, we have made some exciting discoveries. They have helped our clients create content that performs well with all business profiles and buyer personas, and ultimately increase their sales and revenue.
In addition to reaching your potential business partners, you can’t lose sight of your product’s various buyer personas. This adds a level of complexity to your sales presentation.
The Hard Worker
Does not give up easily
Self-motivated
Interested in feedback/personal development
The Lone Wolf
Follows own instincts
Self-assured
Delivers results but difficult to manage
The Relationship Builder
Classic Consultative Rep
Builds Advocates Internally
Creates relationships with prospects
The Challenger
Different view of the world
Loves to debate / pushes customer
Strong understanding of customer's business
The Problem Solver
Highly detail-oriented
Reliable in responding to shareholders
Ensures all problems are solved
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