“We are a global company! We have organisations across USA, Europe and Asia-Pacific. We want to make a difference for our doctors and patients, so improving healthcare by innovation is basically the of backbone of what Ambu does. We wanted to be able to have tools that was engagement tool was dialogue tools more than flat show me tools and to match our company and innovation, we also wanted to look innovative in how we approach our customers and a flat brouchere did not do it for us.”
– Steen Hesthaven, Corporate VP, Marketing, Ambu