Develop the necessary new content – focus on communicating value.
Involve selected sales reps and managers in all steps of the process.
Test on a small group before full roll-out.
Use the data and content to continuosly improve and align Sales and Marketing.
Measure, analyse, improve
From project to program
Measure, analyse, improve, repeat.
Use the usage and performance data from your Sales Enablement platform and content
Continuously improve and align sales and marketing, and sell more!
Remember, dare to try new things, it is a journey!
Final Thoughts
The organisations that have implemented a SE content strategy has increased sales by 27.1 percent. For an enterprise company with a revenue of USD 1 billion this would result in an increase in revenue of USD 271 millions. This is all done with the same people, same company, same products, by implementing a sales enablement content strategy.
Want to learn more?
If you want to learn more about how sales enablement can transform your sales, then join our sales enablement webinars.