Save time in sales — how to work smarter, not harder

Imagine gaining back valuable hours from your sales week — time that could be spent building relationships, closing deals, or preparing personalised content that truly resonates.

According to recent research, sales reps spend only around 28–34 % of their time on core selling activities, with the rest eaten up by admin, content prep, manual logging and context switching. (Salesgenie+1) This means that unless teams find smarter ways to work, revenue opportunities slip through the cracks.

Time is your most valuable resource

Today’s buyers expect faster responses, personalised experiences and value in every interaction. At the same time, sellers juggle CRM updates, content preparation, meeting follow-ups and internal coordination. This dynamic makes time management a competitive advantage — and technology is key to creating more time for selling. (ibm.com)

Modern productivity reports show that sales teams that leverage automation and consolidated tools can reclaim hours each week by cutting out repetitive work — whether it’s task logging, prospecting outreach, follow-ups, or searching for the right collateral. (Salesforce)

Use technology to eliminate repetitive work

Repetitive admin tasks are among the biggest time thieves in sales. According to research, administrative duties like data entry and note taking occupy between 10 and 20 hours of sellers’ time every week — nearly half of a full workweek. (Salesgenie)

Digital tools can automate many of these tasks:

• Auto-logging content shares, emails and meeting activity
• Syncing engagement data to your CRM
• Triggering reminders for follow-ups
• Providing dynamic templates and personalised messaging

With Prezentor, you can centralise interactive sales content and automatically track content engagement — eliminating the need for manual copy-paste or separate tracking efforts and freeing up sellers to focus on buyers instead.

Keep content organised and available

One of the biggest time sinks for sales reps is searching for and preparing relevant sales content. In Prezentor’s own studies, preparing materials and finding the right slides were flagged as recurring challenges that slow down the sales process. Prezentor

Consolidating your sales content in a central content hub means sellers spend less time hunting folders and more time selling. With Prezentor, everything your team needs — presentations, use-case content, pricing guides — is available in one place and always updated. That reduces errors, improves consistency and instantly shortens prep time.

Think smarter about your workflow

Time management isn’t just about tools — it’s about how you work. Techniques such as:

• Time blocking to prioritise buyer-facing work
• The Eisenhower Matrix to focus on urgent vs important tasks
• Batching similar tasks (like emails or proposal edits)

…help ensure reps spend more time where it matters most — on conversations that advance opportunities. (Teamgate)

When these habits are paired with technology like Prezentor, sales teams can automate low-value tasks and focus their energy on building momentum with prospects.

Use data to make smarter decisions

Technology doesn’t just save time — it reveals where time is being wasted. Analytics can show:

• Which activities consume the most hours
• What content resonates most with buyers
• Where deals are stalling and why
• How your team’s actual selling time compares to benchmarks

Platforms like Prezentor also show content engagement metrics — so sellers know what works and what doesn’t, without guessing. This means less wasted outreach and more time on impactful actions. (ibm.com)

Work smarter — not harder

The essence of saving time in sales isn’t simply “doing more tasks faster” — it’s eliminating unnecessary tasks and relying on tools to automate the repeatable ones. Research shows that sales teams that effectively use automation and consolidation tools are more productive and generate better results. Salesforce

With Prezentor, sellers not only reduce the administrative burden — they align their content, workflows and buyer engagement data into a single platform. This enables you to:

• Access and personalise content instantly
• Track engagement without manual work
• Surface insights that improve future conversations
• Spend more time building buyer relationships

When your team recovers this time, they can invest it where it matters most — selling, building trust and closing deals.

Final thoughts

Time wasted on manual tasks, fragmented tools, and inefficient processes doesn’t just slow down your day — it slows down your growth. In 2026, the teams that thrive are those who combine technology, structure and insight to prioritise real selling work.

Ask yourself: What could your team achieve if they spent even 20–30 % more time on high-value selling activities? With smarter processes and tools like Prezentor, that’s not just a possibility — it’s a strategy.