Take your buyers from nay to YAY
Sellers’ Guide to 2023 – Why the CFO matters
In today's world B2B revenue teams
face 3 business critical problems
Waste of time and money
Sellers spend up to 30 hours every month searching for or creating sales materials. Meanwhile marketing spends a ton of time creating sales collateral that goes unused (it’s 60% to be precise)
Lack of personalization
Today’s buyers expect a highly personalized experience. 7 out of 10 buyers lack relevant examples. Sellers struggle to meet this need as personalization is difficult and time consuming
Inability to engage
77% of executive buyers state that sellers are poor at understanding their needs. In reality sellers are in deep water when dealing with complex needs and value propositions
– then you’re missing
out on revenue.
*To be precise, on average you are missing out on 19% revenue growth.
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