Streamlined Global Sales: How Elis Honors Customers with Clarity, Consistency and Care

About Elis

Elis is a global provider of textile, hygiene and facility-service solutions. With around 45,000 employees across 28 countries, they serve thousands of customers worldwide — offering services like leasing, laundering and maintenance of textiles, hygiene products and workwear, with a strong emphasis on sustainability and high service standards.

The Challenge — Complex Offering, Distributed Teams & Need for Consistency

Before using Prezentor, Elis faced several challenges typical for large, geographically dispersed companies with a broad and complex product/service portfolio:

• Their sales and service offerings were wide-ranging — different products and service solutions across many countries — making it difficult to ensure that every sales representative had easy access to updated materials, correct product information and consistent branding.  
• Preparing for client meetings was time-consuming: gathering up-to-date brochures, presentations and product info for each unique client and context.  
• After meetings, following up and sending relevant information to clients was cumbersome. Ensuring that communication was timely and coherent across markets was a challenge.
• Maintaining brand control and ensuring that all external communications (across many countries and teams) aligned with Elis’ identity and quality standards was hard — especially when content updates had to propagate across a large, international organization.

In short: the challenge was to streamline a complex offering across many teams and geographies — while delivering a consistent, professional, customer-centric sales experience.

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The Solution — Prezentor Enables Effective, Flexible & Centralized Sales Dialogue

Elis implemented Prezentor to address these pain points, and by doing so transformed how they manage sales and client meetings:

• Prezentor acts as a centralized content & presentation platform: marketing and head office can upload, update and manage all sales materials (presentations, product info, hygiene & textile service offerings, documentation) in one place — and make them instantly available to all sales representatives worldwide.  
• Sales reps can easily build dynamic, customer-tailored presentations on the spot — selecting relevant services/products according to the customer’s needs. This flexibility makes it easier to respond to changes during a meeting. As Elis says: “If the client changes course while you are in the meeting, Prezentor is really good because you have it all available. All the content is there so you can go from product to product and it is easy to use.”  
• The integrated system supports fast preparation and follow-up: Because all content lives in Prezentor, preparation time is reduced; after a meeting, sales reps can immediately send proposals or follow-up info via the same system. This improves responsiveness and reduces administrative overhead.  
• Prezentor also provides brand control and content governance: regardless of which country or subsidiary the sales rep belongs to, the materials are consistent, up-to-date and aligned with Elis’ brand identity — ensuring a professional and unified external communication.

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Results & Impact — More Efficient Sales, Better Dialogue & Stronger Customer Experience

Since deploying Prezentor, Elis has seen a number of concrete improvements:

• Reduced meeting-preparation time — sellers report that it’s easier and faster to prepare for meetings because all materials are readily available.  
• More effective and customer-centric meetings — dynamic presentations enable sales reps to adapt to real-time customer needs and show relevant solutions quickly. This flexibility improves the quality of dialogues and helps match offerings to customer needs.  
• Improved follow-up and responsiveness — the same platform allows for seamless follow-up, enabling quicker delivery of proposals or service plans to clients.  
• Consistent brand and communication across all regions — because content is centrally managed and pushed out to the entire sales force, clients across countries get a unified, professional experience.  
• Enhanced collaboration between Marketing and Sales — marketing teams can push out updated materials immediately; sales get instant access. This reduces lag and ensures that sales always reflect the latest information and brand standards.  

“Easy preparation! It is easily available when you are in the field with clients and it is easy to follow up afterwards.” — Amalie Ussing, Communications Manager, Elis  

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Why This Case Matters — Key Takeaways for Other Enterprises

The Elis case demonstrates how a large, international service provider with a complex offering and many stakeholders can — through a sales enablement platform — achieve:

• Centralized content management and brand governance, regardless of geography — ensuring consistency and professionalism in all customer-facing interactions.
• Efficient, dynamic sales dialogues that adapt to customer needs — boosting relevance and conversion potential.
• Significant time savings for sales reps — allowing them to focus more on value-driving conversations, less on admin and content preparation.
• Seamless collaboration between Marketing and Sales — enabling rapid dissemination of updates, and ensuring everyone works with the most current materials.
• Scalability: as the organization grows, the sales process remains manageable, consistent and high-quality.

For any service- or product-based business with wide offerings, distributed sales teams or complex workflows — Elis shows how digital sales enablement can deliver both efficiency and quality.