From Complex Tech to Customer-Focused Sales — How Addifab Makes Innovation Understandable with Prezentor

About Addifab

Addifab is a Danish industrial-manufacturing company (headquartered in Jyllinge, Denmark) that develops and commercializes a proprietary digital-tooling technology combining 3D-printing and injection molding — known as Freeform Injection Molding (FIM).  

Founded in 2014, Addifab set out to redefine how complex parts and tooling are created — aiming to give manufacturers greater design freedom, faster time-to-market, and lower costs compared with traditional tooling methods.

The Challenge — Communicating a Complex, Innovative Solution & Aligning Global Sales

Because Addifab offers a new and technically advanced manufacturing process, they faced several inherent challenges in selling their solution:

• Their value proposition — combining additive manufacturing (3D printing) with injection molding — is complex and unfamiliar to many potential customers, making it hard to explain clearly in conventional sales meetings.  
• Visualizing the benefits (e.g. design freedom, rapid tooling, cost/time savings, material versatility) is difficult using standard slide decks or PDF brochures — such static materials often fail to convey the full potential of Freeform Injection Molding.
• As a growing company serving international markets (manufacturers across different countries and industries), they needed a way to standardize sales content, maintain consistency, and ensure every salesperson is equipped to present the offering in a clear, customer-centric way.  
• Preparing for client meetings — selecting relevant product examples, customizing presentations — was time-consuming and could distract from focusing on the customer’s needs.

In short: they needed a tool that could help them explain something new and complex — consistently, clearly, and effectively — while allowing their sales teams to focus on the customer rather than the presentation.

The Solution — Prezentor Enables Clear, Dynamic, Customer-Centric Sales Presentations

By using Prezentor, Addifab transformed how they communicate and sell their innovative offerings:

• Prezentor became a centralized sales content platform: all information, visuals, case-studies, technical specs, and value propositions were stored centrally — ensuring all sales reps globally had access to the latest materials.  
• Salespeople could build dynamic, tailor-made presentations on the fly, selecting only the relevant parts (e.g. focusing on certain benefits, application areas or technical details) that matched the customer’s needs. This made meetings more customer-centric and engaging.  
• By using Prezentor, Addifab’s team avoided presenting their solution as “features-first” — instead, the focus shifted toward customer problems and needs, showing how Freeform Injection Molding solves real manufacturing challenges. As Addifab’s CEO puts it: they wanted to ensure “the salesperson spends more time on the customer problem than on our own product.”  
• The solution supports easy global deployment: from headquarters, updated content can be pushed out globally — enabling sales teams in different countries to deliver a unified, professional pitch.

Results & Impact — Better Sales Meetings, Clear Value, More Effective Customer Dialog

After deploying Prezentor, Addifab experienced several clear benefits:

• More effective sales meetings — presentations became more focused, customer-relevant and easier to follow; clients better understood Addifab’s unique value proposition.  
• Standardized sales workflow — all salespeople use the same up-to-date content, ensuring consistency and reducing risk of miscommunication — even when the company scales or expands internationally.  
• Improved alignment between product/technical complexity and customer needs — by letting salespeople highlight the problems clients face and show how Addifab solves them, instead of dumping technical details.  
• Easier administration and content management — marketing and management can update materials centrally, deploy changes globally, and avoid outdated info circulating in the field.  
• Stronger sales positioning — by presenting a clear, simplified, customer-friendly story around a complex manufacturing innovation, Addifab strengthened its market appeal and helped potential customers understand the real-world value of Freeform Injection Molding.  

“Prezentor is a software that for us has enabled a standardized sales workflow, that ensures that the salesperson spends more time on the customer problem than on our own product.” — Lasse Staal, CEO & Co-Founder, Addifab

‍

Why This Case Matters — What Addifab Teaches Other Innovative & Industrial Companies

The Addifab story is particularly relevant for companies that:

• Sell technical or complex products/services that are difficult to explain in traditional sales settings.
• Have global or distributed sales teams and need to maintain consistency, brand integrity, and unified messaging across geographies.
• Want to shift from feature-driven selling toward problem- and value-driven selling, focusing more on customer challenges and less on technical specs.
• Need a scalable, maintainable sales content infrastructure — where updates propagate quickly and reliably across the organization.

For companies in 3D printing, advanced manufacturing, industrial tooling, or any high-tech B2B segment — Addifab’s experience shows that a modern sales enablement platform can be the difference between confusion and clarity, between lost deals and closed sales.

‍

‍