Making Insurance Simple — How Tryg Improved Sales and Customer Dialogue with Prezentor

About Tryg

Tryg is the leading insurance company in Scandinavia, offering a wide range of insurances for private customers and businesses in Denmark, Sweden and Norway.  

With thousands of employees across several countries, Tryg works to simplify and explain complex insurance solutions — and ensure their customers feel secure and understood.

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The Challenge — Explaining Complexity & Ensuring Consistent Sales Dialogue

Before adopting Prezentor, Tryg faced a major challenge: many of their insurance solutions are complex, with many details and variables — making it hard for sales advisors to explain clearly and consistently to clients. As a result:

• It was difficult to deliver a standardized, clear sales-dialogue across many advisors, even though the product offering was the same.  
• Preparing for and following up after client meetings was time-consuming, making the process inefficient for advisors and customers alike.  
• The complexity of insurance products (coverage, terms, conditions, optional add-ons) risked confusing clients — potentially reducing conversion and lowering customer satisfaction.

Tryg needed a way to make complex information easy to understand — consistently, clearly, and efficiently — for both advisors and clients.

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‍The Solution — Using Prezentor for Interactive, Clear & Efficient Sales Dialogues

By implementing Prezentor, Tryg transformed how they prepare for, hold, and follow up on sales meetings. Key benefits:

• Prezentor provides a standardized, interactive sales deck that guides advisors through a well-structured, consistent dialogue — covering all necessary product details while remaining clear and easy to follow.  
• Advisors can present complex insurance solutions in an engaging and understandable way — simplifying the explanation of coverage, options, and terms for clients. As Tryg says:
• “It’s an easy way to explain something complex to a customer.”  
• The tool reduces the time spent on preparing meetings and follow-ups, making the sales process more efficient and less burdensome for advisors.  
• Because every advisor uses the same structured approach, quality and consistency of sales presentations improve — regardless of who meets the customer. This helps ensure high service standards across the organisation.

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Results & Impact — More Sales, Happier Customers, Efficient Sales Process

After implementing Prezentor, Tryg realized several noticeable benefits:

• Increased direct sales — Tryg reports a jump in immediate sales following the introduction of Prezentor.  
• More productive and satisfying meetings — Advisors spend less time preparing, and clients experience more clear, structured, and informative dialogues. This translates into rising customer satisfaction.  
• Standardised and effective sales dialogue training — New and existing advisors benefit from a consistent framework for client meetings, making training and execution more efficient and reliable.
• Streamlined internal workflows — Less time wasted on manual prep and follow-up, more focus on client interaction and closing deals.  
• Improved clarity of complex offerings — Clients better understand what they’re buying — leading to trust, transparency and a stronger customer relationship. As Tryg puts it:
• “Our customer does not waste extra time during the meeting and we do not waste additional time after the meeting. Our customer satisfaction is rising.”

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Tryg’s Own Words — Trusted Partner & Effective Tool

“A sales dialogue is always hard to learn as well as control … when you have Prezentor … it follows the way you run a normal sales dialogue. This strengthens the way we use everything, everyday.”  

“The teamwork between us and Prezentor has … been absolutely spot-on for what we need. We really needed something new, and I have not seen anything like Prezentor… I simply have not seen anything that is on the same level.”  

These testimonials reflect the value Tryg sees — not only in the tools, but in the partnership and alignment that Prezentor brings.

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Why This Case Matters — What Tryg Teaches Other Businesses

This case shows that even for companies offering complex, regulated, and variable products (like insurance), it is possible to:

• Deliver clear, consistent, and high-quality sales dialogues across large teams and multiple markets
• Simplify the explanation of complexity — making products understandable and accessible for customers
• Increase sales conversion and customer satisfaction through better communication, clarity, and efficiency
• Reduce internal friction: less prep, fewer follow-ups, more time with clients — improving the overall sales process

For any business struggling with complexity, inconsistent sales quality, or inefficient workflows — Tryg’s experience with Prezentor demonstrates that the right digital sales enablement platform can make a big difference.