Find our latest reports on Sales trends, Industry Predictions, Insights for Sales leaders and Sales reps and helpful guides to make your Sales organization more effective and efficient.
Why the CFO matters
This guide outlines why B2B sellers need to sell to the CFO, what challenges they face in selling to the CFO, and how CFOs make decisions. Look at the results of the sellers’ readiness survey with more than 300 sellers and the insights gathered from interviews with 15 CFOs.
Do you get the most of your CRM or do you experience a lot of limitations due to old or incomplete data, missing records, and a lot of manual processes involved? In this report you find insights from over 100 companies on how you can overcome CRM adoption challenges and create a cutting edge Sales process that puts your Sales team up for success.