What is an ROI Calculator?

ROI Calculator –
The Ultimate Selling Tool

Learn how sales reps can illustrate the product and investment value to the prospect!

An Impact calculator alike visualize the value prospects gain when investing in your product or service. Solely pitching the benefits of the product and the potential ROI is a sales tactic of the past.

Consequently, an ROI calculator is an inbound marketing tactic. Essentially, sales teams need to leverage inbound marketing tactics to improve their sales meetings. In this article, we’re explaining how an ROI calculator do just that.

While an ROI calculator does the obvious — illustrate the return on investment — it actually offers so much more.

Leveraging inbound marketing strategies attracts the right leads to your brand and helps turn them into qualified sales leads.

1. ROI calculators as an inbound marketing tactic

Inbound marketing is a methodology that helps to qualify leads by creating valuable content and experiences tailored to individual prospects:

An ROI calculator put your prospects in the shoes
they’ll be in once they invest in your product/service.

Here is an example of an ROI calculcator for insurances


More effective in communicating a message thanks to interactive and personalized sales content than traditional presentations.

Take a look at the insurance.
In the picture above, you can see what the payout would be for a potential customer. This prospect, who makes $75,000 a year and has two kids among other criteria, is able to see his insurance payout before purchasing insurance.

Through our research, we know that by providing the prospect with a personalized sales dialogue, the sales reps are more likely to get the win.

Ultimately, creating personalized experiences with an ROI calculator increases a sales rep’s chances of getting the prospect to buy at a higher sales point and repurchase. And don’t forget, highly personalized sales experiences increase customer satisfaction and loyalty. Sounds like a win-win, right?

2. Benefits of using impact calculators in sales meetings

While an ROI calculator is a great way to qualify leads, they’re also a notable resource for sales meetings. Sales reps often get a bad reputation from being overly pushy. A HubSpot study shows:


of salespeople think that they themselves are pushy.


of prospects think sales reps are too pushy.

With an ROI calculator, the numbers do all the talking. These calculators visualize a prospect’s savings and the value of your business’ solution without overselling.

ROI Calculator Example

Let’s say you add an ROI calculator to your sales presentation to illustrate a pension structure.

The advantages of ROI Calculators for Prospects

Real-time Return

The ROI calculator visualizes the prospect’s return on investment in real-time.

Clear representation

The prospect can see the advantages of this pension plan themselves.

Relevant topics only

Interactive calculators make talking about tedious topics like pensions fun.

The advantages of ROI Calculators for Sales reps

Better sales analytics

Calculations help the sales rep determine whether or not there is purchase intent.

Lead generation

ROI calculators can be a real lead magnet and increase the buyer engagement.

Get valuable insights

The sales rep gains valuable insights on the prospect through behavioral data.

3. An ROI calculator helps you collect customer data

An ROI calculator is one of the best ways to obtain customer data. Customer data includes email addresses, information the customer gives within a survey, geographic location, and more.

Having a collection of customer data helps boost your sales meetings moving forward.

Here is an example of an ROI calculator for a SaaS tool

For instance, let’s say during a virtual sales meeting, the potential buyer of a SaaS tool stated they only need 20 users per month. However, the data shows that when they were viewing the presentation on their own time, they were actually inputting 40 users per month. With this knowledge, a sales rep is then confidently able to try and upsell the buyer in their next meeting.

Moreover, with customer insights from an ROI calculator, sales reps are better equipped to address the prospect’s pain points and offer a solution tailored to their needs.

Having a collection of customer data helps boost
your sales meetings moving forward.

4. How to build your own ROI calculator with Prezentor

The right sales enablement platform will enable you to create your own ROI calculator.
So where do you get started?

Get a sales enablement platform that offers the ability to create a custom ROI calculator with an infinite number of input fields.

Got one? Great! Most ROI calculators will require a bit of knowledge about Microsoft Excel formulas. If you have no experience with Excel, see if your sales enablement platform offers a formula cheat sheet. These formulas are used to calculate the dollar amount or percentage of the prospect’s potential ROI.

Below is a video explaining how our customers are able to create an ROI calculator with the Prezentor platform.

As you can see in the video, there are hundreds of ways to create value calculators.

Here is a video on how to use ROI Calculators

An ROI calculator visualizes the value your product provides to customers — the time saved, the money saved, and the revenue generated.
ROI Calculator Example

The video below shows a calculator that helps determine how many coffee machines a company needs.

Based on the number of employees, office locations, and average cups of coffee all employees drink per day, the calculator illustrates the number of coffee machines necessary for an organization to purchase.

So, for a company that has 200 employees scattered across two locations and, on average, each employee drinks two cups of coffee a day, it’s estimated that the organization needs to purchase 4 coffee machines.

ROI Calculator Example

This calculator shows the immediate value of investing with the seller. With just a 1% conversion rate, the prospect’s sales increase by 75,000 euros per month.

From here, the seller could even increase the conversion rate to 2% or 5% within the calculator. With each potential increase in conversion rate, the value of the seller’s service becomes more and more valuable.

ROI Calculator Example

This is a super helpful value calculator for sales reps. It allows them to visualize their ROI if they invested in Prezentor’s sales enablement platform.

Essentially, for a company with a monthly revenue of 22M DKK, an increased win-rate of 27% enables them to achieve an additional 5.9M DKK per month in revenue. That’s an additional 71.3M earned in revenue per year! Impressive, right? That’s just the power of ROI calculators.

Finally, this last video illustrates an ROI calculator that begs the question:

Final Thoughts

Using an ROI calculator is a great inbound marketing tactic that will undoubtedly improve your sales meetings. By presenting prospects with an extremely detailed view of what your business can do for them, you’re creating a highly personalized experience. Primarily, an ROI calculator enable sales reps to focus on a prospect’s main pain point and illustrate the value of the solution. In the end, prospects are able to see the value in saving time and money as well as improving profit.

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