What is an ROI Calculator?

ROI Calculator –
The Ultimate Selling Tool

Know how sales reps are enabled to illustrate the infallible value of the investment to the prospect!

An Impact calculator alike visualize the value prospects gain when investing in your product or service. Solely pitching the benefits of the product and the potential ROI is a sales tactic of the past.

Consequently, an ROI calculator is an inbound marketing tactic. Essentially, sales teams need to leverage inbound marketing tactics to improve their sales meetings. In this article, we’re explaining how an ROI calculator do just that.

While an ROI calculator does the obvious — illustrate the return on investment — it actually offers so much more.

Leveraging inbound marketing strategies attracts the right leads to your brand and helps turn them into qualified sales leads.

ROI calculators as
an inbound
marketing tactic

Inbound marketing is a methodology that helps to qualify leads by creating valuable content and experiences tailored to individual prospects:

An ROI calculator put your prospects in the shoes
they’ll be in once they invest in your product/service.


More effective in communicating a message thanks to interactive and personalized sales content than traditional presentations.

Take a look at the insurance.
In the picture above, you can see what the payout would be for a potential customer. This prospect, who makes $75,000 a year and has two kids among other criteria, is able to see his insurance payout before purchasing insurance.

Through our research, we know that by providing the prospect with a personalized sales dialogue, the sales reps are more likely to get the win.

Ultimately, creating personalized experiences with an ROI calculator increases a sales rep’s chances of getting the prospect to buy at a higher sales point and repurchase. And don’t forget, highly personalized sales experiences increase customer satisfaction and loyalty. Sounds like a win-win, right?

Benefits of using
impact calculators
in sales meetings

While an ROI calculator is a great way to qualify leads, they’re also a notable resource for sales meetings. Sales reps often get a bad reputation from being overly pushy. A HubSpot study shows:


of salespeople think that they themselves are pushy.


of prospects think sales reps are too pushy.

With an ROI calculator, the numbers do all the talking. These calculators visualize a prospect’s savings and the value of your business’ solution without overselling.

ROI Calculator Example

Let’s say you add an ROI calculator to your sales presentation to illustrate a pension structure.

Take a look at the example below.

The advantages of ROI Calculators for Prospects

Real-time Return

The ROI calculator visualizes the prospect’s return on investment in real-time.

Clear representation

The sales rep doesn’t need to go on and on about the benefits of this pension plan, the prospect can see the advantages!

No more tedious topics

The interactive presentation makes talking about tedious topics like pensions fun.

The advantages of ROI Calculators for Sales reps

Better sales analysis

These calculations help the sales rep determine whether or not they have a strong chance of making a sale.

Lead generation

Offering a one-on-one meeting where a sales rep can walk the prospect through the ROI calculator is also a great lead generation strategy.

Get valuable insight

Not only will the lead gain information regarding their return on investment, but the sales rep will also gain valuable insight on the lead.

An ROI calculator
helps you collect rich
customer data

An ROI calculator is one of the best ways to obtain customer data. Customer data includes email addresses, information the customer gives within a survey, geographic location, and more. Having a collection of customer data helps boost your sales meetings moving forward.

For instance, let’s say during a virtual sales meeting, the potential buyer of a SaaS tool stated they only need 20 users per month. However, the data shows that when they were viewing the presentation on their own time, they were actually inputting 40 users per month. With this knowledge, a sales rep is then confidently able to try and upsell the buyer in their next meeting.

Moreover, with customer insights from an ROI calculator, sales reps are better equipped to address the prospect’s pain points and offer a solution tailored to their needs.

Having a collection of customer data helps boost
your sales meetings moving forward.

How to build your
own ROI calculator with Prezentor

The right sales enablement platform will enable you to create your own ROI calculator.
So where do you get started?
Get a sales enablement platform that offers the ability to create a custom ROI calculator with an infinite number of input fields.

Got one? Great! Most ROI calculators will require a bit of knowledge about Microsoft Excel formulas. If you have no experience with Excel, see if your sales enablement platform offers a formula cheat sheet. These formulas are used to calculate the dollar amount or percentage of the prospect’s potential ROI.

Below is a video explaining how our customers are able to create an ROI calculator with the Prezentor platform.

As you can see in the video, there are hundreds of ways to create value calculators.

An ROI calculator visualize the value your product or service provides to customers — the time saved, the money saved, and the revenue generated.

ROI Calculator Example

The video below shows a calculator that helps determine how many coffee machines a company needs. Based on the number of employees, office locations, and average cups of coffee all employees drink per day, the calculator illustrates the number of coffee machines necessary for an organization to purchase. So, for a company that has 200 employees scattered across two locations and, on average, each employee drinks two cups of coffee a day, it’s estimated that the organization needs to purchase 4 coffee machines.

ROI Calculator Example

In this video an ROI calculator poses the hypothetical question:

What if you could increase your conversion rate by 1%?

This calculator shows the immediate value of investing with the seller. With just a 1% conversion rate, the prospect’s sales increase by 75,000 euros per month. From here, the seller could even increase the conversion rate to 2% or 5% within the calculator. With each potential increase in conversion rate, the value of the seller’s service becomes more and more valuable.

ROI Calculator Example

Finally, this last video illustrates an ROI calculator that begs the question:

What impact would an increased win-rate of 27% have on your company?

This is a super helpful value calculator for sales reps. It allows them to visualize their ROI if they invested in Prezentor’s sales enablement platform. Essentially, for a company with a monthly revenue of 22M DKK, an increased win-rate of 27% enables them to achieve an additional 5.9M DKK per month in revenue. That’s an additional 71.3M earned in revenue per year! Impressive, right? That’s just the power of ROI calculators.

Final Thoughts

Using an ROI calculator is a great inbound marketing tactic that will undoubtedly improve your sales meetings. By presenting prospects with an extremely detailed view of what your business can do for them, you’re creating a highly personalized experience. Primarily, an ROI calculator enable sales reps to focus on a prospect’s main pain point and illustrate the value of the solution. In the end, prospects are able to see the value in saving time and money as well as improving profit.

Want to learn more?

If you want to learn more about how sales enablement can transform your sales, then join our sales enablement webinars.

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