Content management is the creation, organization, and distribution of content within an organization. A good content management strategy is a necessity for any business, as it can increase productivity and even shorten the length of sales cycles.
Sales Leaders recognize the importance of improving their content management strategy: as much as 76% of those polled declared that they are planning to invest in content creation and distribution, or they are at least considering doing so.
The impact can be huge: according to CSO Insights, companies with a clear content enablement strategy in place experience a 55% win rate as compared to 43% win rate for organizations without one. However, currently, only a third of organizations have a clear, relevant content strategy in place.
On average, sales reps spend 40% of their time searching for, or creating, content to share with buyers. Content management technology can help them save time by organizing the content all in one place, so it easier and quicker to find. Expertly organized content also gives the added advantage of increased visibility, thus reducing the risk of content going unused.
Adopting a comprehensive Sales Enablement platform that include content management solutions, like Prezentor, can also provide valuable insights that help you understand what sort of content is most effective and how it is being used.