Most likely, you have been using PowerPoint decks for your sales meetings up to now – and now you might be wondering if an interactive sales presentation will bring a noticeable improvement. In this article we will walk you through the key differences between PowerPoint presentations and Prezentor Engage – our interactive presentations. The comparison is based on the four use cases of a sales deck: creating the deck, preparing for a sales meeting, presenting the deck during a meeting, and the follow-up after the meeting.
1. Creating a sales deck in PowerPoint vs. Prezentor
A lot of global sales and marketing teams rely on PowerPoint to create their sales deck and there are simple reasons for it: PowerPoint is easy to use, has a high familiarity, and as part of the Office365 package it is often included in the existing tech stack.
To compare the features and capabilities PowerPoint and Prezentor’s interactive presentations offer, we look at three aspects in this section: the design capabilities, the collaboration opportunities, and the deck exporting and storing capabilities.
1.1. Design capabilities in PowerPoint vs. Prezentor
Both Prezentor and PowerPoint offer a lot of options to customize the design of your slide deck.
Here is a detailed feature comparison:
The key difference between PowerPoint slides and Prezentor’s presentations in terms of graphic capabilities are the interactive elements. These interactive elements can be added to any slide and are hidden unless they are being activated through a click. This enables sellers to customize the deck in real time during the meeting to fit the buyer’s needs.
1.2. Collaboration space in PowerPoint vs. Prezentor
Ideally, creating a new sales deck is a collaborative task that is executed by Marketing, Product Marketing, and the Sales team in alignment with the Sales enablement team. Therefore, it is important that the presentation tool you use also enables all involved team members to work on creating the sales deck collaboratively.
Here is a detailed feature comparison of the collaboration opportunities:
While there are only a few differences between the collaboration options in PowerPoint and Prezentor, key differentiators are the draft mode and access rights. PowerPoint only allows for 3 access options: giving access to specific users, giving access to anyone with the link, and giving access to anyone within the organization.
As users can’t see if a presentation is in draft mode or not, this can put your brand reputation at risk if presentations that are work in progress are already getting used by sellers. Simultaneously you can risk that outdated sales decks are still getting used by sellers even though new presentations might already exist.
1.3. Exporting and storing capabilities in PowerPoint vs. Prezentor
Once you have created your brand-new sales deck you need to consider in what file formats you can export it so it can be used for presentations. Additionally, it is also important to decide how and where the sales deck should be stored to be easy to use and easy to find.
Here is a detailed feature comparison of the exporting and storing capabilities:
PowerPoint offers a variety of advantages, being one of the most-used presentation tools globally, but the ease of use also comes with constraints. Creating an effective presentation in PowerPoint is both time-consuming and difficult as the slides don’t support dynamic elements. This means that every section of the slide needs to be carefully chosen as slides need to be easy to read and appealing. Balancing text and visual elements can be very challenging when creating sales slides. Dynamic slides allow you to fit more information into one slide, without making it look “busy”, thanks to pop-ups and other interactive features.
Through the presentation library you additionally know that only your updated sales decks are available and will be used. With PowerPoint presentations there is always the risk that old and outdated presentations will still be used by the sales team, which can damage your brand perception.
While PowerPoint presentations enable several people to collaborate on slides in real-time, it is more difficult to align on changes and track updates. With Prezentor’s interactive presentations you always know what has been updated and can also send decks for approval before publishing and sharing them with the rest of the organization.
2. Preparing for a sales meeting in PowerPoint vs. Prezentor
Preparing for a sales meeting can be a tedious task for any seller as it requires manual work, which should be kept to a minimum to optimize time. In this section we will look at the steps required in PowerPoint and Prezentor to prepare a sales deck for a meeting.
*Prezentor customers reported that the interactive presentations have helped their sellers save on average 56% of their meeting preparation time.
3. Having a sales meeting with PowerPoint vs. Prezentor
The sales meeting is one of the most important parts of sellers’ interactions with prospects and customers – and it is the time where you want to shine. In this section we will look at the features PowerPoint and Prezentor’s interactive presentations offer regarding presentation capabilities, customer engagement, and technical aspects.
3.1. Projecting a presentation in PowerPoint vs. Prezentor
As most sales meetings these days are happening digitally, ensuring that the sales presentation is projected flawlessly is very important. As a seller, you want to give customers the best experience by presenting a best-in-class slide deck that grabs the customer’s attention and engages them. Studies show that if information is presented in an engaging way, people remember this information at a higher rate.
In this section we will compare the features and capabilities when holding a meeting and projecting a presentation in PowerPoint versus Prezentor.
Here is a detailed feature comparison of the presentation capabilities:
PowerPoint has the clear advantage of being easy to use during meetings as a presentation can be projected on any device. Its biggest disadvantage is the missing tracking, which makes Prezentor’s interactive presentations a clear winner if you want to collect meeting data automatically.
3.2. Customer engagement in PowerPoint vs. Prezentor
Despite what you might think, the most important part of an effective sales meeting is to get the customer engaged, rather than the depth of information sellers share. In this section we will look at the aspects that influence the customer engagement of PowerPoint versus Prezentor in a sales meeting.
Here is a detailed comparison of the customer engagement factors:
When it comes to customer engagement during sales meetings PowerPoint presentations score low on all points. Simply put, PowerPoint presentations were not developed for sales presentation specifically. That’s where Prezentor’s interactive presentations can make a difference for your sales team as they were developed purposefully to to increase the experience for buyers and make sellers’ lives easier.
With interactive presentations you can cut the time spent on taking notes manually or having to remember specific information from the buyer during the meeting. The dynamic elements ensure that sellers can customize and track engagement automatically – giving them the chance to focus on the buyer.
4. Following up after a meeting with PowerPoint vs. Prezentor
Once you are done with your demo or sales meeting, you want to make sure that you follow up with your prospect. This is best done by sharing the information that was covered in the meeting so that the prospect can engage further with it and share it with the other key stakeholders.
In this section we will therefore look at the capabilities PowerPoint and Prezentor offer in the follow-up process after a sales meeting. Specifically, we will compare the features for sharing and tracking shared presentations.
4.1. Sharing slides with PowerPoint vs. Prezentor
How and when you share presentation slides after a sales meeting can have an impact on the engagement rate of your buyers. That’s why the presentation software you are using should be chosen carefully by considering the sharing options.
Here is a detailed feature comparison of sharing via PowerPoint vs. Prezentor
In addition to the factors shown in the table above, Prezentor has one more advantage: the tool tracks which slides were presented during the sales meeting. Based on this, you will receive an automated suggestion to only share the viewed slides with the buyer. This makes the presentation you share with the buyer more relevant and saves sellers lots of manual time.
4.2. Tracking buyer engagement in PowerPoint vs. Prezentor
Knowing when and how buyers engage with your slides can be a secret superpower that helps sellers follow up with buyers exactly when they need it. This option is only available to you though if your presentation tool enables advanced tracking options.
Here is a comparison of the tracking features in PowerPoint vs Prezentor
If collecting buyer engagement data is a priority for you, then PowerPoint is not the presentation tool that creates value for you. An interactive presentation tool like Prezentor Engage enables you to track different levels of buyer engagement data and integrate it to your CRM seamlessly.
Everybody that has ever worked with PowerPoint presentations knows that they are hard to beat when it comes to their ease of use and flexibility. Using them for sales presentations though, you can easily hit the limit of what is possible to present your product in the best possible way to buyers.
There are lots of tools that can help you create an interactive sales deck that engages buyers and enables sellers. Prezentor Engage, our interactive presentations, additionally let you incorporate sales training in pitch decks and keep sellers educated.